Huffman Amusements and I partnered to produce Arlo's identity, Lake Houston's new upcoming RV resort. The brand reflects the company's core ideals of fun, inclusivity, and eco-friendly. We also collaborated to develop Arlo's business plan.
Clinton Laechelin, Founder
We love the outputs! Jose has done a great job; we will talk website next.
Project: Arlo’s RV Resort: Identity
Category: Identity, Branding, Environmental, Illustration, Typography
Roles: Brand strategy; identity development; graphic production; design editing; print production coordinating
Date: 4/20–7/20
Project: Arlo’s RV Resort: Business Plan
Category: Branding, Illustration, Typography
Roles: Editorial design; layout development; graphic production; design and copy editing; print production
Date: 9/20–1/21
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Creative Management: Research, Strategy, Project Management
Visual Storytelling: Illustration, Writing
Software: Illustrator, Draw, InDesign, Word, Excel
